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S.
Abdallah Schleifer, Distinguished Lecturer in Mass Communication and Director
of the Adham Center for Television Journalism at AUC, is a veteran journalist
who has covered the Middle East for American and Arab media for more than 20 years.
Schleifer served as NBC News radio correspondent and TV producer/reporter
in the Middle East from 1970 to 1983. Initially based in Beirut, Schleifer was
the NBC News Cairo bureau chief from 1974 to 1983. During that time he conducted
or produced numerous television interviews with Arab and Islamic heads of state,
including Egypt's President Mubarak, the late President Sadat, King Fahd of Saudi
Arabia, the late King Hussein of Jordan, Palestinian Authority President Yasser
Arafat, the late President Zia El Haq of Pakistan as well as with leading political,
cultural and religious personalities throughout the region. He covered every major
conflict in the region, all Arab and Islamic summits, the Indo-Pakistani War,
the rise and fall of the Palestinian fedayeen, Egypt's post-war political and
economic "Open Door" policies and the oil development boom in Arabia.
Schleifer left NBC News to join the AUC faculty in the fall
of 1983 as an Honorary Senior Fulbright Fellow and as a full professor but with
the title Distinguished Lecturer. He was described at the time of his AUC appointment
by then NBC News President Reuven Frank as "the most competent Cairo bureau chief
we ever had and clearly our most encyclopedic expert on the Middle East." Tom
Pettit, NBC News Executive Vice President at that time, said: "Abdallah Schleifer
has been a scholar in reporter's clothing, even though he's probably covered more
wars, revolutions, hijackings, assassinations and general chaos in his region
than anyone else I know."
When Schleifer joined AUC he was charged with the mission to
establish a TV news-training center. The result-The Adham Center for Television
Journalism-has been hailed by voices as diverse as Muhammed Jasim Al Ali, managing
director of Al Jazeera satellite channel; Joe Foote, director of the Walter Cronkite
Center for Journalism and Broadcasting at Arizona State University; Al Hayat newspaper;
Peter Einstein, CEO of Showtime Arabia; Egypt Today; Sheikh Saleh Kamel, President
of ART; Middle East Broadcast and Satellite, Digital Studio and other trade magazines,
as the outstanding training center for television journalism in the Middle East.
Schleifer also serves as director of the Sony Gallery for Photography,
which is part of the Adham Center, and as publisher and senior editor of the electronic
journal TBS (Transnational Broadcasting Studies), which is produced biannually
by the Adham Center (at www.tbsjournal.com) and which has been acclaimed widely
in both academic and industry circles.
At the same time Schleifer has managed to maintain an active
relationship with the broadcasting industry in general and TV journalism in particular.
In the summer of 1984 he served as a special field producer for NBC coverage of
the Hajj-the first-ever American network coverage, which Schleifer secured for
NBC.
In 1988 Schleifer was retained by CNN International as their
Cairo representative to secure access for CNN in Egypt. As a result CNN was the
first channel to be transmitted, in 1990, by the Egyptian private sector "wireless
cable" company Cable Network Egypt (CNE). Schleifer has served on the board of
directors of CNE since its formation.
From August 1990 until university resumed in mid-September,
Schleifer again served as a special field producer for NBC News, this time in
Saudi Arabia covering Desert Shield, the build-up of US and other Allied forces
immediately following the Iraqi invasion of Kuwait. In mid-January 1991, during
AUC's mid-year recess and on the eve of the air war, Schleifer again returned
to Saudi Arabia as executive director of the World Muslim News Service (WMNS),
established by the Rabitat Al-Alam Al-Islami as a special unit providing TV, print,
and photo coverage of the Gulf War to international news organizations.
In 1997-8, on sabbatical leave from AUC for the academic year,
Schleifer signed on for a one-year assignment to reorganize along professional
lines the ART Broadcast and Production Center outside of Rome as its managing
director, reporting directly to ART's chairman, Sheikh Saleh Kamel.
Prior to his joining NBC News in 1970 as a radio and TV reporter
based in Beirut, Schleifer was Middle East correspondent for Jeune Afrique and
a special correspondent for The New York Times in Jordan and the occupied territories.
A frequent contributor of articles on mass media as well as
Arab and Islamic affairs to scholarly and specialist journals, Schleifer's controversial
book The Fall of Jerusalem-an eyewitness account of the 1967 Arab-Israeli War-received
critical acclaim in the mid-seventies. Schleifer was working in Arab Jerusalem
as managing editor of Jordan's English-language daily newspaper The Jerusalem
Star/ Palestine News at the time of the 1967 war.
Schleifer is former chairman of the Foreign Press Association,
Cairo and he serves on the board of trustees of educational and publishing foundations
in England and America devoted to Islamic studies and he has published and lectured
extensively on Hassan Fathy and Islamic architecture, particularly in the occasional
journal Art and the Islamic World.
Schleifer's academic associations are broad: he served for
many years as a member of the Advisory Board of the World Media Association in
Washington DC and has participated as a speaker at several World Media Conferences
held by the WMA over nearly two decades. He is an Associate Scholar of the Foreign
Policy Research Institute, in Philadelphia where he has frequently led seminars
or spoken at FPRI luncheons. Most recently HM King Abdallah and HRH Crown Prince
Hamza personally appointed him as a full member of the royal Jordanian Islamic
think tank, the Aal al Bayt Foundation for Islamic Thought.
He has also guest lectured at Middle East Studies, Political
Science, Journalism and Religious Studies departments at leading universities
in Europe, America, and the Arab world including Al Azhar, Oxford, Cambridge,
SOAS, Columbia, Pennsylvania, Georgetown, George Washington, University of California
and others as well as in a wide range of seminars and conferences at the Institut
du Monde Arabe, the Haj Research Center, and most recently the First World Congress
for Middle East Studies.
Schleifer, a frequent guest on Egyptian TV talk shows, has
published op-ed pieces in newspapers such as Newsday and the Philadelphia Inquirer
and over the past year has been frequently interviewed by and/or appeared via
satellite as a guest for CNN, PBS, BBC, and other European as well as Japanese
television news programs. He has also participated as an open-line telephone guest
on numerous public affairs radio talk shows originating in Europe, the UK and
the USA; including three NPR affiliates.
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Born in New York and a graduate of the University of Pennsylvania
(BA 1956), Schleifer received his MA from the American University in Beirut in
Islamic Political Thought 1980. He worked for Young & Rubicam Inc., the international
advertising agency, in the mid- fifties but left to became a freelance writer
and regular contributor of literary journalism and social criticism to The Village
Voice, Dissent, Monthly Review, The Nation, Film Culture and Studies on the Left
and published poetry in a number of "little magazines" in the early sixties. He
visited Cuba on three occasions for extended periods of time and wrote extensively
on the Cuban Revolution. Prior to coming to the Middle East, Schleifer served
as editor of Kuchur, a quarterly journal of literary and social criticism reflecting
the "Beat Generation" and New York/Black Mountain Poets perspective and he participated
in the experimental film movement in New York and Havana.
Schleifer is married to a Sudanese-US dual national, Tayba
Hassan al Khalifa Sharif, who is currently serving as a Protection Officer for
UNHCR and the International Rescue Committee. They live in Egypt and the United
Kingdom.
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"Global Media, The New World Order--and the
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