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CNBC Launches Business Program from Adham Center
While global recession and extraordinary political unrest and
violence in the region over the past year have somewhat dampened viewer interest
in TV financial and business news, that didn't prevent CNBC - the world's leading
business and financial news channel - from launching a new weekly program, Middle
East Business Report. The Dubai-based producers of the program, Middle East Business
News (MEBN) turned to the Adham Center's Post-Graduate Professional Unit for assistance.
Operating from the Adham Center's AVID News Room, the CNBC/MEBN
Cairo bureau consisted of video journalist Nermine Alireza (MA 2001), already
a veteran correspondent for Nile News, and Adham Center director S. Abdallah Schleifer,
who functioned as executive producer/bureau chief for the weekly Cairo segments.
Adham Center graduate student (and Nile TV correspondent) Lena El Ghadban took
over last spring when Alireza married and moved to Beirut.
Far a little more than a year the Adham Center-based CNBC/MEBN
Cairo bureau produced an average of one to two stories a week that included reports
on new leadership at the Ministry of Telecommunications, the Egyptian stock market,
9/11's impact on tourism and another impact report on the Egyptian economy. The
Cairo bureau also explored whether oil was still a viable weapon for the Arabs,
covered the OPEC meeting in Cairo and the Donor's Conference in Sharm al Sheikh,
and did an interview with the head of the Palestinian mobile telephone company
on how his company was holding up in the face of the Israeli re-occupation of
the West Bank.
During this past summer, while the show was off the air, MEBN's
CEO Zafir Saddiqi negotiated a new deal with CNBC, with MEBN taking a license
from CNBC to transmit from its headquarters in Dubai a new Arabic-language satellite
channel CNBC Arabia. Saddiqi predicted the new channel would be operational, with
staff correspondents and stringers in all of the major Arab capitals, by March
2003. Saddiqi pledged that CNBC Arabia would be in touch with the Adham Center's
Post-Graduate Professional Unit to renew cooperation well before then.
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But Adham Center alumni are still working the business beat.
Nermine Alireza is now broadcasting for Dubai Business Channel from Beirut and
Dalia Ashmawi (MA 2002), former Student Executive Producer in the second year
graduate workshop and winner of the Kamal Adham Award for Outstanding Performance
in June 2002, is now Cairo correspondent for the Dubai Business Channel. Indeed,
the Adham Center's association with TV business and financial news began with
the Dubai Business Channel, when the Center's director was commissioned by DBC
to come to Dubai in June 2001 and run an intensive one-week training course in
field reporting for DBC's reporters and producers.
THE EDITORS
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