|
Sony Broadcast and Professional, the almost exclusive beneficiary
of Adham Center equipment purchases for the past fifteen years, has donated more
than $82,000 dollars worth of Sony equipment to the Center to help complete the
digitalization of the Adham Center studio. In appreciation for this remarkable
gift, the Adham Center and AUC have re-designated the studio as the Sony Broadcast
Studio.
Present for the unveiling of the plaque proclaiming the Sony
Broadcast Studio was Mr. Mitsuro Ito, Director of Sony Broadcast and Professional
for Africa, Arabia and Eastern Europe, accompanied by Sony Broadcast and Professional
Middle East marketing director Hasan Ghoul and the Sony Agent Broadcast agent
in Cairo Yusuf Wahsh, as well as AUC Provost Dr. Earl (Tim) Sullivan.
This is the second time that Sony Broadcast has made a generous
donation of needed equipment to the Adham Center - more than ten years ago Sony
Broadcast provided $80,000 worth of broadcasting equipment that enabled the Adham
Center to re-allocate funds and transform the room former used exclusively for
seminars into a dedicated gallery for still photography that still serves as a
seminar room when the gallery is closed from noon to 6pm.
Both Provost Sullivan and Center director Abdallah Schleifer
welcomed Mitsuro Ito and his team to the AUC campus and Schleifer noted that this
donation is "more than a salute to the Adham Center, it is also a salute to Egypt
and to Egypt's recognition of Sony Broadcast as the industry leader typified by
the Mubarak Center in Egypt's Media Production City;" a state-of-the-art broadcasting
center built on a turnkey basis for Egypt by Sony Broadcast.
Barely a month later, in July 2002 Sony Broadcast's regional
general sales manager, Hasan Ghoul was once more standing side by side with Adham
Center director Abdallah Schleifer, as Ghoul presented the first Sony Video Filmmaker
Award to Prof. Shems Friedlander at the Sony Broadcast area in the exhibition
hall of Egypt's Media Production City. The Award is given in cooperation with
the Adham Center to promising video documentary filmmakers or to promising video
journalists. Friedlander was chosen as recipient for this award by Sony Broadcast
in cooperation with the Adham Center on the basis of his video documentary "Rumi:
The Wings of Love" which he produced, directed, and wrote and which was shown
in Cairo at the Rumi Festival at AUC last Spring.
THE
EDITORS
|
Center
director Abdallah Schleifer shows Sony Broadcast visitors and AUC Provost Sullivan
over the news studios.